Understand customers, communicate value, and build a practical marketing plan.
Marketing means understanding customer needs, creating a useful offer, and helping the right people choose it. List how your business attracts, serves, and retains customers—not just how it advertises.
In Kozhikode, Nisha learns that office workers need breakfast before 8 a.m.; she opens her food counter earlier, offers a quick breakfast combo, and shares the timing with nearby offices.
